A website structure is the most important aspect of your site’s SEO strategy. The structure of a website shows the search engines like Google which pages of a site are most important. You’ll learn today, what is a website structure and how to design an SEO-friendly site structure to get more visitors to your blog or website.
Site’s structure helps your articles to get better rank in the SERPs (Search Engine Result Page Results). Building a well-structured website is the most important part of SEO; also it’ll retain your site visitors. You’ll learn completely why site structure is important in SEO and what are the best ways to improve your site structure easily.
What is a Website Structure?
Website architecture or structure means how your site is designed with various posts and pages to offer excellent user experience (UX).
Adding more that website structure defines how you organize content of your site. A website consists of lots of content like topics, presentations, images and videos on the pages and posts.
Site structure involves how your content is grouped, linked, organized and presented to your website visitors. Well-structured websites start indexing easily by Google and all other search engines. All URLs in your website will be indexed as quickly as possible.
The important SEO tools to structure your site are categories, tags, internal links, breadcrumbs and navigation.
Learn today, how to set up your website with the best structure for Google and visitors.
How the Site Structure Gets Scattered?
It’s very common that you will have more content like blog posts and pages on your site and it will clutter at one stage. It’s one of your important tasks in the site’s structure that you need to organize the content, post and pages neatly. This will help your visitors and search engines like Google, Bing, Yahoo and more to find what they are actually looking for on your website.
So if you’re not organizing your website structure neatly then your blog posts, pages, and content will not use for you. Just imagine, if you write a post everyday then you’ll write 365 posts in a year.
For example, you write a story on a paper every day and you’ll have 365 stories or paper on your table after one year. If you want to read a particular story then it’s very difficult to find out a story or page quickly.
The same situation will happen, when you fail to maintain your site’s structure. Hence, I would strongly recommend you to maintain a good website structure to get more visitors to your blog or website.
Also Read: What is SEO and how it works?
Why is website structure Important for search engines and users?
3 important reasons to have a good site structure for Google and all other search engines to get higher rankings in the search engines result pages (SERPs).
1. Good site structure is a guide for Google and other search engines
The architecture or structure of a website will let Google clues about how and where to find the most important content. A website’s structure only determines whether Google or other search engines can find and understand what the site is about and what it’s selling.
Google crawls the websites by following internal links and external links with the help of a bot called “Google-bot”. By following those links of your website’s links, Google can easily determine what the relationships between the various pages and posts are.
Your site structure is a guide to Google, so it’s very important in SEO.
2. Not competing with your content
Why site structure is important for Google is, without having a decent and well-formed website structure, you’ll compete with yourself to get high ranking in the search engines.
You may be having many articles and blog posts on your website that are focusing on the same topic. In this case, Google won’t know which post is most important unless you “tell” Google or other search engines.
As a website owner, blogger or content writer, you need to tell the search engines about your site. Those are what your post is about, categories, segregate the posts, pages and topics. So that Google knows what is important to crawl first.
If you fail to tell Google which content, page or posts are most important, all content and posts will be competing for attention. You’ll compete with your own posts and content to get top ranking in the search results.
To get rid of this issue, you should let Google know which topic or post or page you treat most important. Google must know which topic you want on the top of your pile. To accomplish this you need to have a good internal linking structure.
3. Site structure is most important for user experience (UX)
So it’s a universal truth that having good site structure helps your website to get top rank in Google and other search engines. However, the website structure is very important for the UX – user experience as well.
The structure of your site should be shined in the navigation of your blog or website. If your site structure is neat and clear, your site visitors can easily find their way on your website. Getting good user experience will help your site to increase the chances for people to subscribe, buy products and visit again. Google also likes your site that performs well as well.
How to get started with website structure to optimize SEO?
You may ask yourself what are the basic things you need to do in order to improve your site’s structure. What are the important things to be done to avoid site structure issues?
Below are the best and basic tips to improve your site structure quickly.
1. Remove old content
Most of the bloggers write seasonal content and fail to delete unwanted content or posts from their website. For example, many shops sell a different collection of products like, mobile, shoes, clothes and more. If you don’t want to sell the same products again from your website then you should delete the post completely.
However, you need to make sure that the pages you’re about to delete have links or not. Links to your page is very important for your SEO (search engine optimization). If you’re sure that you do not need some posts and pages anymore then you can remove the old post and content and redirect to the URL accordingly.
2. Evaluate site’s categories
Remember, how bloggers, search engines and visitors struggle when they have more posts under a single topic. So categorizing your content into many sub title will help the search engines and audience to find the topic of what they are actually looking for.
It’s a good habit to balance the content and post size of each category. Optimizing and evaluating your categories help to navigate your site easily.
3. Improve internal linking structure
As a content writer or blog owner, you need to link to the most essential posts or content on your website. This will show Google that all these posts and articles are your best and complete articles.
Having a great internal linking structure is very significant for Google and your website visitors as well.
Related Article: Benefits of SEO
Conclusion: Get started to improve your website structure
Remember, site structure is like an ongoing process. As your site grows, therefore your site needs maintenance to improve your SEO strategy. Website structure is an actionable part of SEO. You can easily start improving site structure by following the tips provided in this guide.