Do you want to learn what is SEO and how it Works?
Here is a complete guide for beginners to know what is SEO and how SEO works for businesses online. We’ve made this easy guide to learn all about SEO meaning, SEO marketing and SEO optimization. Using this simple SEO guide for beginners, you’ll be able to generate good results for your business in the search engine results.
However, our readers are really very curious to know – what is SEO and how does it work? Most of them have asked this question, so we’ll try to cover almost all questions related to SEO.
Starting a blog for business and writing some content, doing website design and doing a bit of search engine optimization. But this will not work as you expected and it does not have to be that way actually.
You can easily turn on a simple SEO definition to a perfect process which generates long-term success. You do not need to have a SEO associate to optimize your website. And you can make positive changes and your website will surely get top rankings in the search engine results.
Our SEO guide will surely cover complete basics of SEO, how SEO impacts your business and you’ll get answers for the million-dollar question – What is SEO, and how it works?
You’re in the right place and learn What SEO is and how it works for business online. Let’s dive into the session now.
What is SEO?
SEO stands for “Search Engine Optimization”. It’s a chain of processes, art and science of getting your website or web-pages to rank top in the Search Engine Results Page (SERPs). It means SEO helps to improve your site’s visibility for relevant searches.
Search engine optimization – SEO deals with Organic and Unpaid Search Results only and has nothing to do with Paid Advertisements.
SEO Definition – SEO Meaning – How SEO Works?
We’ll start with the SEO definition, SEO meaning and SEO basics. The businesses that are top in the search engine results all understand what is the value and importance of SEO optimization. However, they had to master the basic first.
SEO or Search engine optimization process is to optimize your website to get organic traffic or unpaid traffic from the SERPs – Search Engine Result Pages.
In other words doing small changes (content and website design) is to make your website more attractive and visible to the search engines. If you do the SEO process then the search engines will display your blog or website in the top of the search engines like Google, Yahoo, Bing and more.
Although SEO meani9ng and SEO marketing seem complex as there are different factors which can impact your search rankings. The process of SEO is easier than it appears to be.
Search engines like Google and all others have access to all information on the web and really work hard to index (organize) in a great way. This is what search engines can provide the exact results for the users who type in search queries in the browser. While Google’s search algorithm is greatly classified,
How Does Search Engine Work?
You might be interested to know how Google and all other search engines provide the perfect answers for every query you type in the search engines.
So when a user types a query in the search engine’s search bar, they’re not searching on the web, they are searching the information on Google’s index of the web. It clearly shows that Google has stored billions of pages in its database and it gives the best page(answer) from the database based on the query.
Google looks for more than 200 ranking factors like, keywords, URL of the page, title, content, keyword synonyms or phrases, backlink quality, website structure meta description of the website or webpage and more. Below is the perfect video to know more about how Google search engine works from Matt Cutts.
What is SEO and How It Works?
Now that you know how search engines like Google works to address the user’s query. So search wants to provide the best answer or service to their users. Search engine result pages are not only high quality pages, they also bring the relevant pages to what the users or searcher is actually looking for.
In order to complete this action, Search engines will Scan (or) Crawl many websites to understand clearly what the site is. This helps the search engines to provide the more relevant results to the users who are searching for particular keywords or topics.
Search engines will determine during scan the site how easy it is to navigate and read the site for the target keyword and rewarding the user-friendly sites with top or high rankings on the search engine result pages (SERPs).
SEO is the most important process that organizations will follow to ensure that their website ranks in the search engines for their target and relevant keywords and phrases.
For example, you have an article about how to start a blog. In order to bring your content in front of the right audience, you need to optimize your blog post with some metrics. So your blog post will be visible and rank top in the SERPs to the people who search for the phrases “start a blog“.
There are many benefits of SEO which you need for your online business. When you start improving your SEO then you can surely see your website on the high rank in the search engine results. The moment you see your page in the first page of the SERPs then you’ll surely see the target audience, right customers and this SEO process helps you to reach more potential customers to do more sales.
By creating more content around your keywords and phrases and effective SEO content, you can easily increase the chances to bring more customers in the organic traffic. Writing quality content and adjusting your website towards greater visibility, readability, accessibility, you help your SEO meaning.
Reading more to know about what SEO is and “what is seo and how it works” chapter, you or your SEO team should follow the best SEO practices to get higher rank in the SERPs. Search engine optimization will take care of all your website’s ON-Page SEO elements like title and meta description, adding relevant quality content, URL, links and all other factors.
SEO also takes care of Off-page activities like building links from the high-authority websites to your site. On-page SEO and Off-page SEO methods when combined with a proper SEO strategy, helps Google and other search engines to understand your website content which ultimately leads to a higher ranking on the SERPs.
Remember, search engine’s search algorithm is designed to scan, crawl to find the relevant and authoritative pages and gives users with great search experience. So when you do optimize, you need to follow all these factors in order to get top place in the search results. Using SEO Tools is the best way to optimize your website.
What are the factors that impact SEO?
Now that you’ve learnt what is seo and how it works. We’ll move on with the important factors that impact On-page and Off-page SEO Optimization.
The ultimate truth of SEO marketing is, the proper SEO implementation will help to generate good results. We’ll read more in-depth that what are the factors including On-page And Off-page SEO Optimization affects the search engine optimization rankings.
Keep in mind; the search Giant, Google, never give up the algorithm which it uses to rank sites. There are few other factors that impact SERPs rankings.
On-page And Off-page SEO Optimization are the important factors to get your site or web page in the top rankings.
Important Factors That Affect Search Engine Optimization:
There are some important factors that affect SEO. Those are,
- Content Marketing
- On-Page SEO Optimization
- OFF-Page SEO Optimization
1. Content Marketing
Content is the key to attract search engines and more visitors to your website and make more connections to lead many sales. SEO meaning can be given prominence to through written and visual content.
The more relevant and quality content you have in your site, the more changes and likely search engines will crawl and rank your site and pages higher in the search engines. If your site has more relevant content then your target audience will spend more time on your website. This will tend to lead a sale on your blog.
The simple secret to get success in your online business is, creating content that is well-optimized for both humans and search engines. Remember, the content you write on your website should be related and relevant to your target audience.
Types of content to improve your content offering:
- Articles and Blog Posts
- How-to Guides and Tutorials
- Social Media Content
- EBooks and Whitepapers
- Infographics and other Visual Content
- Videos and Audio Recordings
SEO Keywords and Phrases:
SEO Keywords and Phrases is another important thing to consider when you write content on your website. These are the words that users type in the search engine when they look for the perfect answers for their queries or questions.
Writing content around these keywords will help your web page or site to rank top on the search engine result pages (SERPs). Also, another important factor that impacts your content in the search engine is how fresh your content is. Freshness of the content refers to how often your website posts new content to the readers.
Writing brand new content not only keeps your content fresh, you can also fresh up your post content by updating your posts on a regular basis. You can use many other ways to update your content like, rewriting the content to make it more effective and adding new info and statistics over time. Though creating more content takes time and resources, it will surely give you more benefits later.
Search engines love great content and your readers or consumers like and need quality content from your organization or official website. Start creating some posts with valuable content with target and relevant keywords to build a following on social media. Once you’re able to get loyal fans, groups and followers, you can attract more visitors and engage new leads.
2. On-Page SEO Optimization
The On-page SEO factors are the elements which can do it on your website itself. You have complete control on the on-page seo factors, which means you can work on a regular basis to improve these seo factors over time by doing the best practices for SEO.
Working more with your site’s HTML part along with the content marketing, you can easily rank on Google search engine. Below are some on-page SEO factors that help to improve your search engine rankings.
The “Title Tag” on every page or post in a website tells the search engines what your post / page is talking about. Your title tag can be 70 characters or less and must include both keyword and your business or brand name.
Your Meta description on your website let’s know the search engines a little story about what each page of your website is about. Visitors also will read it and will get to know what the page is about and check if it’s relevant. You may include your keyword and explain what you write about.
Bloggers or website owners think that subheadings help the readers to read the content clearly for good understanding. But they also help to improve the SEO effectively.
Using H1, H2, and H3 title tags will surely help the search engines better understand about your content.
Building more internal links within your website (other content in your site) will help the search engines to read and learn more about your site. For example, if your content is focused on blogs for women then you can link to related pages like how mom can start a blog and make money in your same site.
Image Name and ALT Tags
If you’re using images in your blog post then you can include keywords or phrases in the “image name” and “alt tag” as well. Adding alt tags and image names help your SEO definition. This will help the search engines to index your images and easily get top ranking when the users search an image search for a particular keyword.
Keep in mind; you should add more keywords in your content and your image as well. This may tend to Google and all other search engines will penalize your post or page.
Make sure that each portion or piece of content focuses on one or two keywords or phrases only. This makes your content specific and relevant. Tying to tackle too many keywords may negatively impact your rankings in the search engines.
Keep in mind; site content plays a vital role in search engine rankings, so you need to focus more on site architecture also.
Part of the SEO process or optimization process is to make sure the SEO definition is on all parts of your website, pages and posts.
You should use the best website design that helps the search engines to crawl your content, pages and posts easily.
Building Internal Links
Also building perfect internal links between your posts or pages, creating a sitemap and submitting to search engines will help to improve the ability to crawl your website. Also this will help the search engines to have better understanding about your site content.
When we talk about site architecture, a mobile-friendly website is one of the important factors for the search engine to offer top rank. Many people are using their mobile phone to search for information and brands.
Ensure that your website is easily accessible from mobile devices. Your website should be able to view read and navigate all menus from the mobile devices. Mobile friendly website helps to improve user experience and SEO optimization as well.
3. Off-Page SEO Optimization
The off-page seo optimization is another important factor in the SEO factors which you cannot control directly. However, you can use several ways to make use of the Off-Page SEO optimization method to favor your website. There are some off-page SEO factors which will impact your search engine rankings effectively.
Trust is the important factor when we talk about Google’s ranking matters. Using the term “trust”, who will determine whether your site is a legitimate one that visitors can trust. The best way to build trust of your website is, building quality backlinks from the high-authority websites.
Backlinks method is one of the most popular ways to build OFF-Page SEO. You need to be more careful, as lots of spam websites are waiting for you to offer toxic or spammy links to your website. Getting linked from the spammy websites will surely get your site banned from the search engines. Instead, you can connect with the influencers and your blog fans who can create quality-content and request them to offer a link back to your website through their own content.
One of the important factors in the OFF-page seo method is “Social Links” such as likes, shares and comments. If you’re trying to improve or boosting SEO, you want to get the quality likes and shares from influencers.
The more quality content you publish; the more content will be shared on social media. However, you don’t have control on this, as it’s happening outside of your website or organization. But you can improve the SEO by creating quality content on your website to share on social media networks.
The more relevant and interesting content will get more links and sharing. When your website gets more trust then it will get top rank in the search results.
White-Hat SEO Vs Black-Hat SEO Definition
So far, we have discussed more about the meaning of SEO and how it works to improve your business online. There are some popular types of SEO that bloggers and website owners use to get more visitors to their website.
However, two popular SEO approaches are used in the organizations and businesses to optimize for the search engines. Those are,
- White-Hat SEO
- Black-Hat SEO
Most of the organizations are only used and interested with White-Hat SEO techniques, I would also strongly recommend my readers to use White hat SEO to get popular in the search engine.
Black-hat SEO type is a short-cut way to get rank on the search engines which is NOT at all accepted. Black hat SEO method includes many tactics which focus only on optimizing content only for the search engines and they never think about humans.
The organization which is using black-hat seo method will not consider the human visitors. They just break or bend the SEO rules or Google search engine’s rules in order to get a higher rank in the search engines.
In the end, people will not read difficult content and the page will look like spammy content. These types of pages may get top rank quickly but it will get banned or penalized soon by the search engines.
This get-rich-quick SEO approach ruins your online business and organization.
Whereas, White hat SEO is an effective approach to get valuable clients and visitors to your website. Doing white-hat seo will build a sustainable online business and bring more leads and sales on your organizations.
White-hat SEO methods always focus on humans with quality content. Make sure that your website SEO definition, your digital content is easy to find, view and read. White-hat SEO method is always a winning way in the SEO journey.
So the one and only way to build a sustainable business online which brings your quality organic traffic is to follow White-hat SEO marketing methods and best practices.
Major Ranking Factors:
The popular search engine Google, processes over 63,000 search queries in a single second every day. Have you ever wondered how Google answers your query in less than a second for your query? As you already said there are over 200 Google ranking factors that determine any webpage rank on the SERPs.
The Top Google Ranking factors are,
- Unique Content
- Fresh Content
- Mobile Friendliness
- Page Speed
- On-Page SEO
- User Experience
- Domain Authority
- High-Quality Backlinks
How to Optimize your Website?
You need to follow some procedures and instructions to optimize your website to get top rankings in the search engine rankings.
Do Keyword Research
Write SEO-Friendly Content
Think about User Intent
Optimize Content for Mobile
On-Page SEO practices
Off-Page SEO practices
Improve Page Speed
How to Track & Measure SEO Results?
KPI – Key Performance Indicators gives you various performance metrics and indicators to measure the value that demonstrate the business success.
- Organic Traffic
- Keyword Rankings
- Sales and Leads
Conclusion – What Is SEO And How It Works
After reading this exclusive guide of “What is SEO and How it Works”, you’re able to change all required changes to your website and get higher ranking on the search engines.
Make sure that your content is valuable and relevant to the target audience,
Remember, SEO takes time to show its magic. Never think to get benefit from SEO overnight.
Creating valuable and quality content which is helping human visitors is the key to build a sustainable online business.
Thanks for reading and please share your thoughts in the comments section.