Keyword research is a process of finding the best words or phrases that are driving organic traffic to your website through search engine results pages. Keyword research is the number-one priority of digital marketing and even first-step in creating an SEO campaign. Let’s dive into meaning of keyword research and why keyword research is important. The more you focus on getting right keywords for your content, the more you’ll get the right visitors to your website.
Keyword research is the practice to find the words that users are searching for on search engines like Google, Yahoo, Bing and other search engines. Keywords we mention on the post are related to the services or products you deal on your website. When you learn about or hear about SEO, there is no doubt that you’ll hear more about this word “Keyword” or “Keyword Research“. If you just skip this step, I’m sure; no one will find you on the internet.
What is Keyword Search?
Keyword search is the words which are being used by the users to find the exact answers for what they are looking for. For example, if I want to start a blog for my business then I’ll search like “start a blog” or “how to start a blog“. These words are called Keywords. Based on the length of the keywords we’ll call those as “short or standard keywords” or Long-tail keywords“.
Online businesses need to know and do keywords research to discover what keywords their target audiences are using. If the businesses do NOT know what the customers are searching for, how the consumers or target audiences are going to find you on the web?
However, it’s NOT only users who are searching for keywords. The search engines like Google and other popular search engines will crawl your website and read your content to find the best keywords to rank your site on the SERPs. Here is SEO starts. Here is the guide to learn what SEO is and how it works.
Why Keyword Research is Important?
You know that Keyword researching is the process of discovering the right keywords for your website or business. Keyword search helps to understand how your website is ranking or could rank for the target keywords on Google.
There are many reasons why keyword research is so important and an important factor of SEO and digital marketing. We’ve listed below some of the crucial reasons why you do keyword research for your business online.
- Knowing the right keywords help you to understand your business and brand.
- Keyword research helps to understand what your business is on the web.
- Keyword research provides you vital information like where your website or pages get ranked.
- You can find which keywords your competitors are getting ranked for.
- Search engines can rank you if they understand what your business is.
- Finding and targeting the right keywords on different pages of your business or website means search engines can rank you for those keywords.
- Identifying keywords to use on your business website or blog will help you to drive more traffic to your website.
Keywords research is NOT a one-time task. It’s an ongoing process in SEO. However, keyword research is so important and the entry point of digital marketing campaigns. You need to check your website’s keywords and need to compare the keywords with your competitors.
Along with the other SEO strategies, you can easily get top rank on the search engines.
Keyword Research Tools
How do you discover the best keywords for your blog post, content or website? There are many reasons for why using SEO tools that help you to find the right keywords for your content or post as well.
SEO keyword research tools help you to find,
- Your niche market
- Keyword Difficulties
- Keyword Competition
- Usage of Keywords
- SEO difficulties
- Keyword Suggestions
- Related Keywords
- Question Related Keywords
- Comparison Keywords
- Preposition Keywords
Popular keyword research tools:
One of the top and popular Keyword Search Tools for FREE. Just place the URL of any website to find what the site is doing, target keywords, rankings, referrals, search traffic and paid ads details.
Free keyword research tool to search the best words with phrases and competition levels of keywords.
A free keyword search tool from Google which shows you a complete list of keywords used to find content on your site.
How do I know this is the Keyword I should target?
Starting with the keywords naturally is the best for your content to rank top in the search engines. Trying to shoehorn or dumping the keywords in your blog content is very difficult to read and search engines will skip it.
When you write some content, STOP and read out loud and if you find any difficulties and its not natural then stop inserting keywords or phrases. You need to find some other ways to incorporate it.
1. Start with a Seed List (of keywords)
Write down as many as words and phrases about the topic, website or your pages. You need to do this process for your whole website, all individual posts and pages. This will help you with the best guess at words about what you describe the content on your website, posts and pages. If you get more words then keep on writing. These are the words like organic list, you should continue to add throughout the life of your business online.
2. Ask more questions of each word / phrase:
Are people really looking for this word or phrase?
If people discover my page or site from searching this word then will it be worth offering information and are they really looking for?
Are people who get my website on the search engines are my real target audience?
If your keyword for your web-page is not answering these questions then you can adjust accordingly.
3. How tough will it be to get rank for that word or phrases?
If no one finds you on the search engine then all your SEO efforts will be vain. So you need to find the best keywords using the SEO keyword tool.
- Find how many people are searching (search volume) for the word / phrases?
- How many other sites (competitors) are targeting the same keyword or phrases?
Use Keywords when you create content?
Keep in mind; you need to use keywords, phrases and words around the target keyword when you create content for your blog post and update content. Knowing your target keywords and target audience is the key to get success in content marketing.
When you optimize your post or page for a specific keyword, you need to create content that is human-centered and sounds natural. You can include your target keyword naturally to make a big positive impact on the SERPs.
Standard Keyword Vs Long-Tail Keyword Phrases
While we study the importance of keywords, you might have a question in your mind: how many words can be used on your target keyword?
There are two types of keywords common to target. Those are,
- Standard Keyword” or “Short Keyword”
- Long-Tail keyword.
It’s very common to pay attention to the standard keywords. However, Long Tail keywords will make the most impact quickly and effectively.
For example, all the search results show for the word “shoe”. Alternatively, what will come on the search result when you use the long tail keyword as “Best shoe for running”? The searchers will be able to get the right answer or results that are what they are really looking for.
As long as the post is really about the search query then the searcher will click your website from the SERPs and read on. Targeting right keywords on the content really brings you the right audiences.
Using longtail keywords is really good for the website owners or blogger to eliminate the unwanted traffic to their website or content. Lowering your website or web-page’s bounce rate is really good for your website and you can keep your visitors for a long time on your website.
A lot of small businesses do not consider using longtail keywords and phrases when they write their articles. You can verify in the Keyword Research Tool which keywords have low SEO difficulties that can easily rank faster.
If you’re more specific with your keyword and phrase then you can quickly get rank higher on the SERP.
Are You Ready Keyword Analysis?
Now that you might have understood how important keywords are, You need to spend more time in keyword research and keyword analysis.
It can be really daunting initially if you really don’t know what is seo and how it works. Thankfully, there are many wonderful guides and resources available out there which will help you to learn more about keyword research and analysis.
Keyword research is the #1 and important step in SEO and website optimization. If you plan for website optimization and setting up campaigns you want to work based on the keywords and phrases.
It’s always a good idea to use the best keyword tool to find the target keyword for your website to get organic audience to your website and make real leads and sales.