The bloggers and business owners prey on SEO and looking for the ways to get benefits of SEO. You too might have considered by hiring a SEO pro or getting help from an SEO company to take your website to the next or top level. If you’re a business owner or marketer, you’ve surely been told to use SEO (Search Engine Optimization) for your business online. All businesses should know the importance, benefits and types of SEO to lead their organization towards success.
Business owners, bloggers and marketers know that SEO is an essential part of any successful marketing strategy. You can read more about what is SEO and how it works through this simple guide. You’ll get to know what SEO exactly does for your business. Today, you’ll find in this in-depth article about various advantages of SEO.
So you’ve considered a SEO benefit is more important for your website or business. That’s why you’re on this page now. Alright, let’s dive into learn more about SEO advantage for small businesses and large as well.
Benefits of SEO for your Business Website
Below are the top SEO benefits and why your business needs SEO and its benefits.
1. SEO for Better User Experience
It’s true that understanding what customers and users are actually looking for is really crucial. Also this is not a one-time exercise to learn, as users behaviors will keep on changing with time. If you do not know or understand what your readers are really expecting from your site, then they may leave your site very soon and never come back to your site.
Google is constantly monitoring your website, how users behave with your blog or site, how much time they spent on our web page or site, what about bounce rate and more factors. Based on all these factors, Google will decide the user’s experience in your website. User experience is one of the Google’s major factors in term of SEO. Even if your website or page placed on the top of the Google result, but no users are clicking the user site (not having attracting SEO title and Meta description), Google will not keep you on the position for a long time. So it’s clear that having attractive title and Meta description is one of the major factors to get good user experience.
There are many successful ways to maximize user experience. For providing relevant information with images and photos, easy to navigate all pages, writing attractive SEO titles and mobile-friendly configurations. All these factors lead to more clicks, more leads, more sales, higher conversion rates and better brand promotion.
2. SEO is the Primary Source of Website Traffic
SEO is one of the best methods to engage in inbound marketing. If users search for the products or query, related to your website or niche, industry, interest, domain, SEO knows what the users are really looking for. SEO helps your website to bring the quality traffic and target a specific demographic accurately. The only way to target a specific section or category of people on the internet is SEO.
Inbound strategies help various businesses like, B2B – Business to Business, Business to Customers (B2C) and non-profit organizations. The inbound marketing strategies include SEO, content marketing, social media, referrals and more.
3. SEO Builds Brand Credibility and Trust
Being featured among all competitors on the search results is really great for your website. It shows Google considers your website or webpage as a relevant, genuine source of information or useful content than other sites. That’s why Google prefers your website on top of others in the search engine.
SEO helps establish and increase your domain or site authority score through various SEO practices like backlinks from high-authority and reputable websites in your field, on-page seo optimization, site audit to find crawl errors and broken and improve your website’s user experience and more. Advantage of using seo is, your site gets more quality traffic, and seo will keep your readers stay with your site and users will come back to your site which will create more brand credibility and trust on your site.
Getting first, second or third rank in the search results may give your customers and make them trust that your site is one of the top players in the industry. It also shows that your website is very important, popular and many users need your site. SEO helps the business owners and bloggers to achieve all the business goals to improve their brand’s credibility and reliability.
4. SEO Gives You Higher Conversion Rate
Getting a good ranking on any search engines will guarantee you high conversion rates. Your online business will give your more positive business as long as you maintain your top position in the search engine results page (SERPs).
As consumers know more about your website and products then the possibilities of sales will be increased. Most of the deals will be closed with the sales. SEO helps your website to get more sales and share your content more on the social media networks. Google Analytics or SEO Tools like SEMrush will give you in-depth reports for all CTR – conversion rates. SEO is very cheap when you compare other digital marketing strategies and helps to earn more than the ROI.
Related: Why Using SEO Tools?
5. SEO Provides You Great Insights
You’ll get more in-depth and great insights about your customers like their activities such as time, day, month and year. Also SEO provides you more info like customer’s language, traffic origin and region. SEMrush Keyword Tool or Google Keyword Planner gives you the list of keywords which are more relevant to your niche or business.
Google Analytics tells you more about your users interest, location, browsing behavior and more. This information helps to build strong SEO strategies for your business online.
6. SEO Increase Brand Visibility
When your website or pages are placed on top of the search results, the more eyeballs stand to grab your website. This helps to get more awareness of your brand, product and services. SEO is the best tool to create sustained online business around your brand and helps to promote your brand recall.
Using SEO strategies, you can stand out from the crowd and easily target your audience and do great business online. According to Investopedia, Brand awareness shows how your brand is familiar with your customer about your product or service. Brand visibility will determine the value of your business.
Creating Brand Awareness is the first Step in Promoting a Product or Service.
SEO ensures that your website / product will easily be found by the search engines in the organic search results. Once you get top position on the search results then you’ll see more leads and sales. The CTR will be increased as long as you’re in the top search results. One of the benefits of SEO for your website is implementing and promoting your brand’s awareness even further.
7. Don’t Need to Pay in SEO (Like Ads)
Google organic rankings are based on the relevant information which are determined by the algorithm for any given query. This means once algorithms and search engines decide to place your page or website on the top of the search engine results then it’ll continue to get more quality traffic to your site for months and even years.
Researching and writing quality and valuable content needs an investment. It means your time is an investment here or if you hire a digital marketing professional to create content for you. Once you have made initial investment (TIME) then there is no on-going investment needed to attract more visitors to your content or website.
Remember, you need to keep on updating your content on a regular basis, at least once in a month or two. You need to add updated content to win the race of competition.
In organic search, your valuable spot in the search engine result is FREE of cost.
This is the major difference between the organic pages and PPC ads (where you need to pay for every single click).
Refer below image that the average CPC – cost per click across all industries is $2.32.
Using effective SEO strategies you can avoid paying this money and get quality traffic without paying on-going cost.
8. SEO Gets More Clicks than PPC
Although PPC ads appear above organic search results or rankings, 67.60% clicks are happening from the first five organic results. It’s very tough to say why it’s like this. However the conclusion is users or people like to visit the pages from the search results and trust Google’s algorithm. People know which ads are and which are from the organic search results.
9. SEO helps to Move Ahead on the Competition
Today, all businesses are running under top SEO strategies. Based on HubSpot (state of marketing) over 63% of marketers improving SEO and online presence is the top priority for their business online. It clearly says that you competitors are already started and established to get top places in the search engine results.
Having good SEO strategies help to move your website or business on top in the competition. There are many popular SEO tools like SEMrush that help you to spy on your competitors top keywords and you’ll get ideas to beat them in the search engine results competition.
10. SEO Helps Local Users to Visit Physical Store after the Search
People using the search engines to find the best products they like to buy as person. SEO or search engines help with the local research for customers to visit the local shop or store.
For example, an internet user likes to find “Best Vegetarian Hotel in Madurai”. Google brings you a variety of options to choose from. Users will select his favorite shop from the list after reading reviews and comments about the hotel.
81% of local shoppers conduct strong research online before going to buy products in the local shop.
11. SEO Improves Website Speed
Your website speed is very important as it can affect your search engine rankings. A single second delay may spoil your online sale and your competitor will get benefited from it. One of the most important benefits of SEO is, it makes your site speed.
Speed matters to increase more sales and avoid your consumers to go away from your website. When your website has great speed then your users will have great experience and you will not lose a single sale.
12. SEO Helps to Gain Market Share
Being top on the internet or search engine results, your website will be found by most of the target users. They are not just considered as users, they are your customers who bring leads and sales to your business. As they are getting useful information from your website, so they visitors are converting as consumers.
Also all visitors coming to your website will subscribe to a newsletter, membership and they make purchases also. When your conversion rates increase, you can gain a share of the market.
13. SEO is a Long-Term Marketing Strategy
SEO will start work and do the magic between 6 – 12 months from the date of implementation and this will hold the success for years to come. You must do SEO well or invest in the SEO team or SEO Company to look after work.
14. SEO Helps in High Return on Investment (ROI) & Conversions
Using SEO strategies brings more conversions. SEO makes your site visitors sign up your newsletter, make a purchase or share your content on the social media network.
One of the SEO benefits is, you can easily find every small action is working good or bad for your site. SEO is very cheap than other digital marketing methods and brings more visitors to your website. The ROI – Return On Investment is considerable too.
15. SEO Makes Synergy Online
All of your digital marketing strategies used in an online will give success to your SEO efforts. Doing activities like direct email, content marketing, web management, e-Commerce, social media marketing and others will help you to get top rankings in all search engines.
Your business may have amazing products and services, but if it’s not found on the internet then there is no use. You need to do more SEO practices and exercises or get hired as an SEO pro to help your website to discover the search results.
Please share this guide if you feel it’s worth and you can mention any other benefits of SEO if you know.