Are you struggling to find the perfect keyword for your blog or business? There are much conflicting information available on the internet and lots of confusion to follow. How do you know which keywords are best one to target? In this guide, you will learn how to find the best keywords for SEO to promote your business or blog post.
You might be knowing, targeting the wrong keywords will surely waste your time and money without any doubt. Choosing the right keywords will definitely generate instant traffic to your website or blog, resulting in more leads and sales.
All we know is that Google still remains to be the number one search engine in the world for most people. Most of the bloggers or people in the SEO industry focus a lot on the Google updates, mobile responsiveness, signals and many other SEO factors and ignore the importance of keyword research.
How To Find The Best Keywords for SEO To Promote Sites (2023)
There are two types of keywords research tools are used in the SEO industry. First one is a free keyword research tool and another one is a paid keyword research tool where you’ll get more information about the keyword research.
If you’re new to keyword research concepts, you may start with the Google Keyword Planner Tool where you will get complete guidance to choose the best keyword for your blog post.
If you want to get more about keyword research tool with many features like backlink checker, spy on your competitors keywords and backlinks, get more information to choose the right keywords then I would strongly suggest you to use SEMrush keyword research (30 days free) tool to decide whether you can use it or it the future. However, SEMrush is the broadly used best SEO tool for most of the successful bloggers.
We have listed the top ways to find the suitable keyword for your content or blog post. You may make use of those and find better keywords for your business.
Alright. Now you might be interested to know what are the easiest ways to find the better keywords for a page or post or your website.
Which keywords to choose for?
So, you’ve come up with lots of keywords but the question here is which keywords should go after? Right.
Yes, it is true, some keywords will be easier to rank top and others will be harder. Some keywords can generate more money even if it has less traffic.
So now the question here is, how can you determine what are the best keywords to go after? There are 2 important factors you should consider before deciding which keyword is best for your business online.
- Commercial Intent
- Competition level
Generally keywords are classified as 2 types, commercial and informational.
Informational keywords are used by the people searching for a quick solution for their problem in their given topic. This type of keywords are used to search to get some information like “What is keyword research?‘. This doesn’t mean that you’re going to select a keyword research tool today and buy it.
On the other side, commercial keywords are possibilities or prospects use, when people have an intent to purchase a product or service. For example, “top keyword research tool for SEO‘, best SEO tool for ranking” or SEMrush review.
You may easily understand using Google Keyword Planner by verifying the big difference of bid value between commercial keywords and informational keywords.
Below is the simple formula: (AIDA) about Keyword Finding
Attention – Information keywords are broadly used and it’s good for generating target traffic and users and letting them know about you, your company and products.
Interest – If people are interested in this topic, they will start doing the comparison and trying to choose which is the best service to go after.
Desire – Once they decide on the product or service to use, people will have the desire to use that service / product. Now they start looking for the product reviews and coupons to confirm they chose the right product.
Action – After taking the desire, they will go for an action. Now the people will look for the best ways to buy the product or service.
You do not need to go with the action keywords, however you may need it for sometimes.
Once you have found the best commercial internet keywords, You need to look for the competition in the first page of Google results SERPs.
The keywords which have less competitive, the easier to rank for:
Here is the step-by-step guide to know how to perform keyword competitive process.
- Go to SEMrush Keyword Overview and enter your target keyword to know all about.
- Click on Analyze to get keyword difficulty values like easy, possible or hard.
- You will find more details about volume in the specific country, Global volume, how the keyword is trending, keyword variation, question related keywords and more.
Easy Ways to Find Best Keywords for Free
Let’s see what are the easy ways to find the best keywords for websites, business and get rank for free.
1. Keyword suggestion from Google for free
It’s 100% google search engine has more data than anyone. Have you even noticed as you type a phrase or query into the Google search field and it starts guessing what you’re looking for? The system or search engine will anticipate your needs based on the past searches, popularity and will save your time by offering valuable suggestions. This is called “Google Suggest“.
2. Get into related searches
We just covered how to get best keywords using Google suggestions and it don’t stop there. If you see, at the bottom of the SERP, you will find “Related Searches” to whatever you typed.
You will get good keywords from the related searches in Google search engine. These are the queries which are very close to your target keywords or exact keywords. You may use the related phrases in many ways. You may use one keyword as your focus keyword and few more related keywords as your semantic search purposes and use some more in your content.
3. Google AdWords Keyword Planner
The popular keyword research tool Google AdWords Keyword Planner was made for the companies to run an AdWords Pay-Per-Click program with Google. You may create a free account to search keywords to run your campaign or know the best keywords for your business.
Also You will get huge data using this tool. If offers you an approximation of the search volume of the keyword you typed and complete list of related keywords.
You will get up to 800 suggestions keywords which are pulled from Google’s massive database.
4. Search as a Question Mark
People may search their query as a question or use a question mark. It’s true, most of the successful bloggers treat every search query as a question. There are many websites that will produce many keywords to your articles or posts as shown below.
Here is the easy way to select better keywords for your posts or articles.
AnswerThePublic.com – Once you enter a query or phrase then the tool will return with a visualization of questions you may want to answer. You can shorten the results to save and share in various methods.
5. Moz Pro Keyword Explorer
One of the best ways to get the right keywords for your article is Moz Pro which can offer you up to 1000 search volume data for your keyword.
Moz explorer keyword tools gives you broader results like long-tail keywords with many filters option to deliver a huge range of keyword results. Moz Pro paid option tool provides you more in-depth details to find the best keyword for your article.
6. SEMrush Keyword Research Tool
One of the top ways to find the best keywords for your article is the SEMrush tool. From my personal experience, this is the best tool I ever used and I’m able to achieve all my goals in terms of finding the right keywords for my business or website.
Along with keyword overview there are many other features built with this tool. Keyword magic tool, keyword manager, position tracking, organic traffic insights are the various ways to help you to get the perfect keywords for your blog or website.
The best part of Semrush keyword finding tool is, you may analyze up to 100 keywords at the same time.
You may try the Semrush free version to study how this tool helps the bloggers to find the better keywords for their businesses.
7. Google Trends to find better keywords
Another free tool to find the best keyword for blog or business is Google Trends. It’s one of my favorite free tools to get the best keyword data. I never miss checking with Google trends before I decide my final keywords.
Trends helps you to know how popular your keywords are for a particular period. It can pull the data for a long time also. This will save your precious time. Once you decide your target keywords, still you can get more related keywords from Google Trends.
Sometimes, Google Trends gives you great keywords better than Google Keyword Planner.
How to perform keyword search using Google Trends
- Head over to Google Trends.
- Now you may enter your search topic or term.
- Search keywords for specific countries.
- You will find options to filter like country, time period, category and web search like image, YouTube, News, etc..
- You may compare two related keywords to find which keyword is better than the other.
If you’re really trying to learn how to find the best keywords for business or blog, KeywordTool.io is the best choice. As we already covered, Google Keyword Planner Tool and Google related searches give you more keywords using search queries.
KeywordTool.io is another tool to get target keywords for your website. The best part of this tool is, you will long-tail keyword suggestions from Google without typing prefix and suffix of the keyword.
How to use KeywordTool.io
- Open KeywordTool.io and put your seed keyword.
- See the magic after a few seconds.
- You can use this tool to get keywords for YouTube, App Store and Bing to get better keywords.
- Signing up with the PRO version helps you to get more accurate keywords.
10. Ubersuggest Keyword Finder
Ubersuggest is one of the best free keyword tools for your business and website. You’ll get a vast list of related keywords for your primary keyword. As its name implies, This keyword finder gives you a huge list of phrases or suggestions for the primary keyword.
This free keyword finder for your business helps you get more related keywords which you can use throughout your article.
Paid Keyword Tools To Find Keywords for Your Blog
If you’re really serious about growing your business online, then you must invest in keyword research tools to get the best keywords to bring target customers to your business website.
The above list are free tools to find the best keyword for your article or business. However, there are some limitations in features and options. Whereas, if you go for a paid keyword finder or keyword research tool, you will surely get features and ways to get accurate keywords for your website or blog.
Using a paid keyword tool helps you to save your time. You can get the target keyword easily which helps you to get top rank in the search engines.
Below are the top keyword tools to find the accurate keywords for your business.
SEMrush – It offers you a fresh list of keywords which you can find hard in Google Keyword Planner. I strongly suggest you to go with SEMrush as it gives more in-depth information in terms of SEO. I first tried with the SEO trial version and subscribed for the paid version.
Moz Keyword Analysis Tool – It’s best for keyword competition then finding new keywords.
Long Tail Pro – If you’re looking for the best keyword tool to find target keywords, related keywords and fresh hidden keywords then I would strongly suggest you to go with Long-tail Pro.
Ahrefs: This is one of the best all in one SEO tool where you can easily fine the perfect keyword for your article.
Related: Ahrefs Vs Semrush
How to use Related Keywords?
Once you have found the target or focus keyword for your business, you can use all related keywords to improve your SEO strategy and content.
Use related keywords throughout your blog posts:
First, find out one focus keyword for each post or page and then look for 5-6 related keywords that match the context and content of the post, post or article. Use each of the related keywords at least one time in the post. If possible, you can use related keywords along with the primary keyword in the post title, sub-title, SEO title and even in the meta description.
Make related keywords as other content inspiration:
Create a list of phrases which are related to your focus or target keyword for your site or article. Now look for those low competition and high performing keywords that can be the primary keyword for other posts you’re going to write next.
PPC Campaigns Need Related Keywords:
Keyword research is the most important thing for PPC campaigns. You can easily find your ideal audience who use the search topics related to your focus keyword and you may add them into the campaign.
Final Words on Find The Best Keyword
It’s true that 90% of the successful SEO is decided based on the right keywords you choose for your business. Along with finding the right keyword for your post and business, you may do on-page optimization, backlinks and link building strategies you may easily get top ranks in the search engines.
So what are you waiting for? Choose the best keyword tool like SEMrush to take your business to the top level.
I hope this guide will surely help you to choose the right keyword for your business.
All the best!!!