Google AdSense is an advertising program which allows you to run ad banners on your website, blog or YouTube videos. You will get paid when your readers view or click on them. These ads are generated from businesses based on the Google AdWords program and you would need to feed a special Adsense code onto your blog or website. In this guide, you’ll learn how to make money with Google AdSense advertisement program.
In most of the websites or blogs, the Google AdSense program would be the fastest and smartest way to generate money, that’s why Adsense is so popular. If you wondered how to make money on your site through publishing ads, this post is for you. In this post, you’ll learn the best tips to make money with AdSense. Let’s start!
How does Google AdSense work?
AdSense is a Google product which enables you (publishers) to earn money by displaying ads on your websites, YouTube channel or blogs. You will earn money by Google when a visitor clicks on the ad or based on the ad impressions based on the type of Google Ads.
As a publisher, you can earn money from your online content. AdSense works through matching ads to your site based on your website visitors and content. These ads are designed and created by the advertisers who like to promote their products using your website or blog with the help of Google AdSense program. As the advertisers pay different amounts for different ads, so your adsense earnings will vary.
Google AdSense program uses some strategies to select the ads for your website.
Contextual targets analyze the keywords used, link structure, word frequency to determine the webpage context and then decide and match the ads to it.
Placement targeting allows advertisers to choose where their ads should appear. These ads are selected by the advertisers who will decide your website is a match for their target ads and audience.
Personalized targeting used by the advertisers to select sites that cater to particular categories like sports, news, etc.
Run of Network targeting includes all sites in the Google AdSense network.
Types of AdSense Ads
Google provides different types of ads to run on your website or blog, including:
Text – Text type ads use words and come with different sizes. You can easily customize the colors of the link and text.
Images – Image ads or graphic ads come with a variety of sizes. You can select the ad feed option to mix both image and text ads.
Rich Media – These types of ads are interactive ad types which can include video, flash and HTML.
Animated Image –
AdSense for Search – This option allows you to place a Google search box on your website or blog.
How to create your first Ad unit in Google AdSense?
Ad unit is the form of one or more Google Ads that are the result of one piece of the (AdSense) ad code. As a user, you can create, manage and customize the ad units on your AdSense account. There are different types of Google Ad units available.
Display Ads – These are responsive and customizable.
In-feed Ads – Native ads that’s display inside a feed.
In-article – These are native ads that display between sections of an article.
Search Engine – It shows ads with search results.
Let’s see how to create the first ad unit.
- Sign-in to your AdSense account and tab to Ads Page from overview page.
- Select the Ad unit option and then Display ads and provide your unit name.
- You can select the options for your ad unit like size and responsive (recommended).
- Once you save it, you’ll get code to copy and paste in the tags on your pages. Here is the simple guide to create and place ad code on your website.
- Click on Done.
- After few minutes, the ads will be displayed on your blog or website.
How much can you get from Google AdSense?
AdSense is based on the competition and CPC (cost per click) of your niche. Google surely pays for every click that happens in your site, but it takes a commission.
When a click happens, publishers get 68% and Google AdSense network gets 32% as commission of the total CPC. For example, if an advertiser pays $1 per click then the publisher will take $0.68 and Google takes $0.32. Based on the category of the niche, the adsense commission may vary from $0.20 to $15 with the average of at least $3 per click.
Below are the most profitable CPC niches in the US in 2021
What are the requirements to apply for an AdSense account?
- Must be over 10 years of age.
- You must be the owner of the website.
- Never generate fake traffic.
For your site:
- Your website content should be original, unique and interesting.
- All content should comply with Google Content Policies.
- Should not publish plagiarized content.
- Your website should be at least 6 months old.
- Must have enough web traffic.
How long will it take to get a Google AdSense account approved?
The take to get approved for an AdSense account may vary. Some websites get approved within 24 hours while others may take over two weeks for approval.
Ensure that you’ve verified your Google Account and your website ownership.
Make sure that you’re very particular on fixing any issues on your website like content, SEO and navigation before you send your application for approval.
Top Tips to Make Money with Google AdSense
If you want to earn a significant amount of money from AdSense, you must have a plan. Here is the simple tricks to maximize your AdSense earnings:
Read and adhere to Google’s policies and rules: Webmasters should comply with AdSense program policy and Google’s webmaster policies.
Never click on your own ads / Don’t ask others to click your ads: Buying pay per click, incentivizing clicks or using programs to drive traffic to AdSense pages are 100% against the rules. Keep in mind, Google is NOT very forgiving about breaking the rules. So you should adhere to the rules and policies.
Write quality content for your target markets like to read: Providing valuable content to your readers is a good idea to generate money from your blog or website.
Use organic and honest methods to drive traffic: Article marketing and SEO (Search Engine Optimization) are the most effective ways to get free traffic to your blog or website.
Mobile Responsive: Ensure that your website or blog is well optimized and responsive. Mobile users are very high and you should use responsive ads. So you will get more appropriate ads to the mobile devices.
Test all ad types and places to find the best ads for your blog: You may start with the standard sizes like 300×250, 160×600 and 728×90 and you may switch to one size which gets more clicks than others.
Auto Ads: Nowadays, Google auto-ads will place all required ads based on the website or blog.
Max out your ads placement: You’re allowed to place 3 standard ad placements per page.
Place ads above the fold: This is the section or place of your page that is easily viewable without scrolling.
Place a leader-board ad below your logo/header: Rather than placing an ad at the top of your page, just place it near to your website log to be noticed positively.
Add in-content ads for visibility: Having added ads without your articles will increase more clicks during the reading of your page or post.
Check the results: Analyze the data and find out which ad formats get more clicks and generate money from adsense programs.
Read emails from Google: It’s one of the most important parts of being a Google AdSense’s partner that you need to read the emails on a regular basis. Google used to send warning emails if it didn’t like your site. If you fail to deal with Google’s complaints will surely lead to termination of your adsense program.
How to receive Google AdSense Payments?
Google pays you using direct deposit or check each month on 21st if your earning reaches or exceeds $100. If you’re not able to earn $100 in a month, your earnings will roll over and will be added to the next month.
Each time you reach the $100 threshold, Google will send a payment. Using your Google AdSense account, you can see your current adsense earnings and what types of ads generated most clicks and earnings.
Pros and Cons of Making Money with Google AdSense
The Google AdSense program has many advantages and disadvantages including:
Pros of AdSense:
It’s free to join and earn.
Eligibility criteria are very easy. You can easily earn money from your new site also.
You can customize the ads based on your needs.
Google payment is very prompt. and will get a direct deposit to your bank account if you meet the $100 threshold.
You can run ads on many websites using a single AdSense account.
You can run ads on mobile phones and RSS feeds.
Easily add it to your YouTube and Blogger accounts.
Cons of AdSense:
Google can terminate your account anytime if you failed to follow the policies.
You must need traffic in order to make money from Google AdSense.
You will make money when users click on the AdSense ads, but your visitors will leave from your website. So you will lose the big opportunities to make huge money from affiliate products or your own products and services.
Also Read: How to use WhatsApp Web on Google Chrome
Final Words on Earn from Google AdSense
As you can see from this guide, you can easily make money with Google AdSense. Remember, you must have good and quality content and enough traffic to earn money.
If you’re really serious about earning from Google AdSense, here is a complete guide to start a blog and earn money.