Steps to make a YouTube video: The second largest search engine in the world, YouTube is the ultimate destination to post video content. YouTube is the number one video content market and many brands use this platform to produce value-adding content to engage with more consumers. People who’re new to video marketing will be wondering how to create a successful YouTube video initially. All product companies make use of YouTube to promote their products and services and build their brand recognition.
Or you may have already started a YouTube channel and are looking for the best ways to improve your video performance. Either way you’ve reached the right place. This popular platform YouTube has over 2 billion monthly logged-in users and they watch a billion hours of YouTube videos in a day.
Top YouTube content creators are making thousands of dollars a day. However, being a successful YouTuber and making money on YouTube has something to do with the process of making YouTube videos.
Do you want to become successful on YouTube?
If you want to create YouTube videos effectively, consider our top tips on how to make a YouTube video. Our beginners guide includes from search to equipment, keyword research, introduction tips, optimization and more. This YouTube making guide is a pack of tricks that will surely help you to make the most from YouTube videos.
Today I’m going to walk you through the top techniques from the top YouTubers about what you should do and shouldn’t do while you create a YouTube video.
Steps to make a YouTube video.
The good news is, I’m going to share a FREE video template to make YouTube videos easily and faster.Using free video creating templates you can easily make a YouTube video with a few minutes.
Step-by-step on How to Create a Successful YouTube Video
There are few things you follow strictly in order to create your first YouTube video effectively.
Step 1: Create a YouTube Video Strategy
Keep in mind, if you want to be a successful YouTuber then you must choose the right topic for the right audience.
You can be smart, funny and charismatic — but if you fail to provide value then your videos are 100% useless.
Never think what you can gain from YouTube. If you try to show up to YouTube to get something from it, then you will not be a successful YouTuber.
You must focus on your audience (Not yourself).
How to find your perfect YouTube audience?
Before starting creating your first video, storyboard or script, you must have answers for these questions.
- Who is your target audience?
- What are they looking for or problems?
- What are they going to learn from your video?
- How does your YouTube video benefit them?
If you cannot answer these basic questions you need to go and dig deeper. Answers of these questions only will guide you to create your video.
When you start looking for what your audience or viewers need and want, you’ll find some best ways to help you narrow your focus.
Below is the worthy advice from the YouTube experts who have learned what we need to define our audience. These YouTube experts learned from lots of experiments, practice and hard work.
Owen Video – Send questionnaires to get the biggest topics that the audience is really looking for and interested.
Jeremy Vest – If you don’t listen to your audience then you never serve them better.
Once you have an idea of your audience then you have to create video content that matches your persona. Don’t bother if your video works or not for other personas or groups.
Audience are Key
So keep in mind that before you lock down any idea for a video, you should ask yourself who your audience is and what they really expect and how they will benefit from your video content.
You can make use of the YouTube analytics tab to know more about our audience better. It’s an open secret place where you can get more critical insights about the audience, demographics, internet and their behavior.
Focus more on your content part on helping your audience or viewers to achieve their goals. If you’re selling apps then ensure that your video helps your viewers learn the things exactly and useful.
We must have an ability to find what the audience is actually interested, not interested and what they want to keep watching . This will help you to make better content in the future.
Focus more on the quality of the video content and the way how you deliver it. Ensure that your content is relevant to your viewers. This is the first kick start of making a new YouTube video.
Step 2: How to Make Your Videos Found on YouTube
It’s true that if no one sees your video then it’s a failure. You must think about SEO (Search Engine Optimization) when you start making your video. There is a lot to learn, but your primary goal would be to get your content found by the people in the web or searching.
There are two ways to rank high on YouTube:
- Create content that is good for users.
- Create content that is good for search engines.
Finally, you want your content to be found. SEO is a big endeavor and it is not possible to do everything in a single glance. However, the experts offered some easy suggestions to achieve your goal.
One of the YouTube experts Andrew Kan (TubeBuddy) strongly recommends to focus only on the specific niches and topics, so the content will be easily and mostly searchable. Also, the right audience can easily find your content.
Many people have no clear idea and waste more time on broad terms which have more competition in the search. Targeting on a specific topic helps you to be more discoverable and can win the race. Also make sure that your content is able to answer your audience questions.
If you want to make your content findable and help, find where these questions are being asked. Now you can create and post the content where it will be found.
Step 3: How to Find YouTube Ideas and Topics
Now that you know who your viewers and audience are, the question is “What should I make a YouTube video about?. No worries, there are many ways to get YouTube video ideas that your target audience are searching for.
For example, you are an app developer and created top money earning apps for mobile. Now you want to target the Android mobile owners to sell your app. Your initial move can be “How to earn from money earning apps” or “What are the top 10 money earning apps‘ ‘. This is surely a great start. However, there are many ways to find niche ideas to find a more relevant audience.
A) YouTube Search
I would say “YouTube Search ” is the most popular and best way to find the right people for your video content. When you have a content idea then perform a quick YouTube search and see what it gives you back.
Based on the search results and make a decision to create unique and valuable content. Make sure that you’re going to choose the topic where you have sound knowledge and that are relevant to your audience.
If you have a basic topic idea then YouTube will take care of rest and help you narrow it down.
Just type some words (keywords) in the YouTube search bar. The autocomplete feature or auto-suggest will give you additional keywords suggested by YouTube. These additional YouTube keywords are already searched by the people on the Youtube search engine.
The additional keywords are populating automatically based on the previous search by the users or audience.
For instance, if you type “money earning apps” in the YouTube search bar then it will show the list of suggested keywords topics as shown below.
This list of keywords help you to choose the right keywords to create content. Also you will help to create a series of videos.
The topic, “money earning apps” may help you to focus more on money apps, money earning apps from home, money earning apps without investment, money earnings apps for students and more.
B) Communities and Groups
Hang on the communities and groups like Facebook, Instagram, Twitter to find the like-minded people who’ll inspire you and make use of it.
Join the forums and groups to ask more questions to get more ideas for your video content. By this, you’ll get more different and better ideas for your videos.
C) Comment Section
The comments section is a great resource to get more ideas and content for your YouTube videos. The viewers often suggest and give ideas to the YouTubers about new content. They will raise more questions in the comments section which is very helpful for you to get more content ideas for your videos.
You can start reading your competitor’s comment’s section and get more content ideas for your video.
D) Ask your Audience
If you already have a small audience, it’s worth asking for suggestions and ideas that what kind of videos they would like to see in future. This will give the right content ideas to create a YouTube video.
Step 4: YouTube Equipment for Beginners
YouTube beginners are always overwhelmed that they don’t have the right tools to create YouTube videos. Keep in mind, never think that better equipment can produce a better video.
Remember, using the high-end equipment is really very difficult to handle and takes more time to understand how to use it.
As you’re a beginner, you do not need to think more about YouTube making accessories now. First of all, you do concentrate on creating better content for your video and you may think about the YouTube equipment later.
The Legends like Brian Fanzo from iSocialFanz suggest the YouTube beginners to start with smartphone, web camera and then move on to the professional gear.
However, once you’re good with the basic ideas of YouTube video creation then you may need some YouTube advance tools like video editor, screen recording software, high configuration smartphone and of course creativity.
Below are some important basic tools (outside of your mobile) for video creation. You may think to create high-quality YouTube videos:
You may use your mobile device, digital recorder or camera, you may need a microphone to get high quality of volume for your video. A decent mic is not going to be very expensive, however having a right microphone is one of the important basic tools for creating YouTube videos.
B) Camera or Webcam
As you’re a beginner, I would suggest you to use your mobile phone to take videos. High-quality cameras can be a big investment and its ranges from hundreds of thousands of dollars.
It’s true that DSLR cameras and other high-end cameras will really improve the quality of the videos. However, they have tonnes of video settings and options that need to be managed that are very difficult to shoot as a beginner.
You might be having a smartphone which has an in-built camera which is pretty good. Most of the smartphones have capabilities to take video in High Definition mode (HD – 1080p) and many mobile phones are able to take 4K videos.
C) Screen Recorder & Video Editor
Screen recorder is one of the most-wanted tool to create video and especially for how-to videos and so on. If you want to use screen recording software or app then choose a tool with built-in recording, editing and sharing options.
You can save more time if you choose the screen recorder with all features.
If you want to create a YouTube video without using a camera then screen-recorder is the best option. As I said, you can capture your screen and share it on the YouTube platform.
There are many video editing tools available on the market to use and product wonderful YouTube videos. Here is a list of top 10 video editing apps to create a beautiful YouTube video as a beginner.
D) Lighting for your Video
You may use your webcam or camera to shoot a video for YouTube. Video lighting is the key to making a big difference in terms of quality. Having right lighting for your video will result in the best quality.
Lights will surely help you to produce quality videos. However, as a beginner you can make sure of natural light or mobile devices to produce the best video output. As lighting is a mix of art and science, the basic set of lighting is more than enough to create a professional YouTube video.
Step 5: How to Create Your First YouTube Video
People are Creating and uploading different types of YouTube on a daily basis. However, a quick answer to learn the first YouTube video you should create is “Instructional Video”.
Based on the studies and reports over 60% of the people watch at least 2 – 3 instructional videos per week. In general, the instructional videos are Tutorial videos, Process videos and Training videos.
A simple how-to video or tutorial is an easy way to step into the YouTube world. A tutorial YouTube video simply answers the questions asked such as How to start a blog or Steps to start a YouTube channel. This way, you can share your expert knowledge to others with some steps, images and videos.
These types of videos are good to get into YouTube, as all these have good reasons. 89% of users said that YouTube is the place where they get solutions for their problems.
So its very clear that you have a good chance to start creating informative, instructional and valuable videos for your audience.
If you’re a blogger and want to help newbies, you may create a video to start a blog to provide training which is a great place to start.
Do you have sound knowledge about Dogs and Dog training? Collect the questions that dog owners have. Create a YouTube video (how-to) to give the answers to the dog owners.
Step 6: Set up Video Recording
Alright, now that you know your audience, planned your topics, what video to create and this is the time to get started to make a YouTube video.
Write an Outline or Script
A script is very simple which helps you to stay focused. Do plan out the visuals like angles, shots, graphics, volume, etc that come along with each dialogue. If you already have a blog page or blog post for a topic, I suggest you write a script based on your original post.
If a script is overkill, a simple outline can walk through your points.
Desktop Should Be Clean
One of the common mistakes to avoid when you plan for a record is to have more clutter, both on and off the screen. If you’re shooting a video at your computer, home or business or anywhere, the environment should be clean and presentable.
Adjust your webcam or camera and lighting accordingly. Follow below tips in order to create a perfect YouTube video.
If you’re shooting yourself, ensure that the screen is blank and clear from clutter. It’s better to have a single colour wall as your background. If not possible, at least set it free from distraction.
Remember, you want your audience to focus on you, not the design or art work on the wall.
If you’re shooting screen capture or your video includes some shots from your desktop, make sure that there are no distractions. Ensure that you’ve taken out the shorts cuts and apps icons and close any unnecessary programs that are already closed before you start recording.
Don’t Record in front of Windows
Avoid recording video in-front of the windows. You may position on facing the windows or next to the window. This will avoid you to be washed out (silhouette).
However, this is a great way to get good lighting from windows. But you should be care, as you cannot control the light.
Position your Camera
Tilt and set your camera or webcam to your eye level, so that your audience no need to look up at you. Follow the “RULE OF THIRDS” ie., position yourself in the center of the frame.
Step 7: Record your Desktop
As you’re going to record your desktop, choose your favorite screen recorder to start with. Ensure that your recording is very pleasant with basic requirements like intro, music or you can start with a simple record.
Based on the screen recorder you’re using you can do the recording. Study well before you use any recorder to know the buttons for start and stop recording.
Step 8: Edit your Video
Editing your video can be fun but it will take more time in the overall video creation. As a beginner, you may get overwhelmed. However, you will enjoy doing video editing at the earliest.
A) Trim Mistakes
It’s very common that we record a little extra in the beginning and end of the recording videos. You must remove these unwanted parts and this process is called “Trimming”. However, if you trim much and there is an option to restore your video to start from the beginning.
Keep in mind, if you do any edit on the time. won’t make any impact on your original recording.
B) Use Cuts
Based on your video editing apps, you need to make a selection and cut the unwanted part of the video.
C) Add Titles, Annotations, Transitions, etc.
It is very important to make your video with more professionalism by adding eye-catching titles, effects, transitions, annotations, etc.
Your video editing tool might have options and features to make your video professional.
Video Editing Tips for Beginners
There are tons of tools for video editing on the market to make your video perfect and more professional. We’ve already written an article towards what are the best video editing apps.
You must follow some basic enhancements to make your YouTube video to stand out from the crowd.
Add a Simple Intro to your Video
Video Intro leads and take your audience into your content. Keep your video intro simple and focused. Viewers always like to get to the meat of the video or content. They never think or care about anything other than what you’ve promised to teach.
Remember, if you’re focusing on a particular topic or niche in your YouTube channel then you may use the same YouTube intro throughout all your videos and playlist as well.
Create Lower-Thirds (Chyron)
Using Thirds or Chyron is to provide more information to your viewers. Usually, Chyron will be placed in the left or right position of the lower part of the video.
You can place upcoming video details, name, place, description and any other useful information.
Make sure that the lower-thirds should not distract your primary video.
Adding music to your YouTube video really gives a pleasant moment to your viewers. Its true that choosing the right music for your video will take sometime.
There are many royalty-free music websites that help you to download free music for you to create a YouTube video with pleasant music.
Good Audio and Voice Over
Keep in mind, Poor audio can spoil your video. So focus more on good audio and voice over while making your video.
There are many tools available to tune your audio. Make sure that your background music should not disturb your voice content on the video.
A YouTube Outro is the place where you can mention some actions to be taken like calls to action or direct your viewers to visit your blog post or next video.
You can use four types of elements in your end screen. Those are,
Subscribe – This allows you to add a link to your own channel where the viewers can click and subscribe to your YouTube channel.
Video or Playlist – This option allows you to direct to another video or playlists.
Channel – Using this, you can link to different YouTube channels.
Link to approved website – Here you can link to another websites which is outside of the YouTube platform.
Step 9: Upload your new video on YouTube
Uploading a video on YouTube is pretty simple. Once you’ve created your video for YouTube, just download it on your devices like mobile or computer.
Now you have to simply login into your YouTube account and it will guide you to upload your new video into your YouTube channel.
Step 10: Optimized your new Video for YouTube
As you start making videos on YouTube, you need to focus on some more areas to make your video searchable and available on the YouTube platform. Getting top ranking in the YouTube search engine will help you to get more views of your video.
How to Optimize Videos on YouTube?
There are some things you must do in order to bring your videos on the search results like Google, YouTube, etc.
Target Keywords to Shows your Video on Google
You might have noticed many videos pop-up in the Google search results.
Google processes over 3.5 billion searches every single day. Nowadays, most of the how-to searches include the best YouTube videos directly in the Google Search Engine results.
If you try to find the fix for “brom error” for your mobile, you may type “brom error“. The Google search engine brings more fixes (blog posts) along with the YouTube videos which shows “how to fix brom error”.
Make Longer Video to Rank
Its true that longer videos will rank higher than the shorter ones. Based on Backlinko, over 1.3 Million videos have an average length of around 15 minutes.
However, YouTube pushes the videos that have more value and keep the people on the site at the maximum. So when you plan to create your YouTube video, think about how can you keep your viewers for at least 15 minutes to watch it.
YouTube Keyword (Must Spoken)
Remember, your target keyword should be spoken in your video at least 2-3 times in the script.
Most of the users will watch as long as the first 10 seconds of every video. So create a teaser out what you’re going to teach, talk or show about in this video. This could be a valid reason for your viewers to watch your video.
Ask your users to….
Request your viewers to like, comment, click the bell icon, subscribe and visit your site if you have at the end of every video. If you fail to ask them they never do. If your creating helpful and supportive content then they will probably interact with your YouTube channel.
YouTube Rank (Optimization)
Now that you’ve made a video, it’s time to optimise your video with the YouTube site. Never try to stuff the keywords in the description field.
You should be strategic in what you’re doing. Make sure that you’ll provide valuable content to your viewers and the good things will happen automatically.
Title, Description and Thumbnail
Try to put the keyword in the title and description part. Most preferably at the front part of the title and description. Make sure that those are click worth and compelling.
Remember, your description and title of the video make your viewers solve their problems and what they’re really looking for.
According to a YouTube report, over 90% of the top-performing videos use a custom thumbnail. Ensure that your YouTube thumbnail is unique, different and interesting in the search results.
Make use of your existing audience to build video velocity
Keep in mind, the first 48 hours of every video goes live are critical. Leveraging your current viewers is the key.
You may create a strong buzz, so your YouTube views start growing using your current audience base. Owen Video always wants to create video velocity through acquiring views before a video is public.
As a result, the YouTube search engine treats this video as more valuable and informative. This makes this video appear on the top of the YouTube search.
Top Strategies to Get More YouTube Views (Owen Video Tips)
So if you create velocity with your videos then the people will watch it before its get published.
This pre-promotion or distribution method is going to make your video stand out from the crowd. You can easily stay away from the competitors and get more views.
Free YouTube Template Download
We’ve covered many things in this guide. You may be a beginner or video veteran, you might have learned something about tools and strategies to create a successful YouTube video to rank in the YouTube platform.
I hope this guide is very useful to you and you might have learnt how to create a successful YouTube video. Please bookmark this page for future reference and share it to your friends if you feel it’s worth it.